In October 1994 Basic Group took over Maglificio Calzificio Torinese and started a global re-launch programme
of the company and of Kappa, Robe di Kappa and Jesus Jeans trademarks. Along with this project came the
re-qualification of the whole industrial facility, the Maglificio Calzificio Torinese historical headquarters.
In 1998 the renovation of the premises started and in the same places where looms for sock manufacturing were located,
the BasicVillage was built: a real conservative renovation of a factory
inside the city context shaped on a newly defined commercial and residential function.
The BasicVillage differs from other shopping centres because, as its name underlines, being located in the city centre,
it differs from all shopping structures built in the city outskirts. This facility was renovated in an
extremely highly populated area characterized by a low purchasing power aimed at satisfying the individuals’ “basic” needs.
BasicVillage premises were reorganized complying with the three criteria of residence, work and leisure time.
The second floor includes both lofts and roof garden available for receptions, exhibitions, conventions and press conferences
as well as the guest house, where Marco Boglione, Basic Net’s President, chose to settle his residence.
The first floor, on the other hand, includes the offices of the BasicNet, a company listed on Milan Stock Exchange and
owner of Kappa, Robe di Kappa, Superga, Jesus Jeans, K-Way and Briko trademarks.
The ground floor comprehends different trading activities: he Outlet and the company Gigastore, Fratelli La Cozza’s restaurant and pizzeria, Carrefour supermarket, Acqua e Sapone laundry,
the Temporary Museum, Realmente Protetti Lab (Reale Bank and Subagenzia Reale Mutua Trino-Cavour) PoleHouse Torino and the Coffee Shop.
Finally the BasicRegioParking, a multi floor free parking for all the people shopping at the Outlet or at the Gigastore.